It’s all about the blog.

From the ASCO annual Breast Cancer Symposium, Washington

I’m covering the ASCO annual breast cancer symposium here in Washington. Yesterday, I did a video interview with Carrie B. Hruska, Ph.D., a radiology research fellow at the Mayo Clinic in Rochester, Minnesota, who presented data on a study of more than 900 women at high-risk for breast cancer and with dense breast tissue, which showed that a novel imaging technique—Molecular Breast Imaging—can detect three times as many cancers as standard mammography.

The technique involves injection with Tc-99m sestamibi radiotracer that accumulates preferentially in cancer cells. The Mayo Clinic team developed the dual-head gamma camera used in the study.

I wrote the news story earlier this week, based on a press teleconference during which Dr. Hruska presented her findings. But what’s an imaging news story without an image or two? Naturally, I forgot to ask Dr. Hruska whether she had an image that we could run with the story after our on-camera interview.

So, I did a little searching on the internet to find contact information for Dr. Hruska . I came across the Mayo Clinic’s news blog (http://newsblog.mayoclinic.org/). Indeed, blogs are now ubiquitous, much to my good fortune in this case. The top story on the Mayo Blog was Dr. Hruska’s data with several wonderful images demonstrating tumors seen on MBI with side-by-side mammographic images with no evidence of a tumor. I contacted the blog post author and voila….images to accompany the story.

—Kerri Wachter

1 Comment

Filed under Obstetrics and Gynecology, Oncology, Radiology

One response to “It’s all about the blog.

  1. social-media-university-global.org

    Thanks for mentioning our news blog, and I’m glad it had the resources you needed. We also try to include web video files for journalists who want to include video in their stories.

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