Yesterday afternoon I heard American Public Media’s Tess Vigeland interview Kathleen D. Vohs, an associate professor of marketing at the University of Minnesota Carlson School of Management in Minneapolis.
Ms. Vohs helped to lead a study which found that the simple act of handling money can ease both physical and mental pain. Seriously! In one of the experiments, human subjects were asked to put their hands in hot, scalding water. The people who had touched money prior to this experiment felt less bad about their pain, compared with those who hadn’t.
No word on how to counsel patients with chronic pain about this phenomenon, or whether handling Monopoly money counts, but you can read a transcript of the interview or listen to it here.
–Doug Brunk (on Twitter@dougbrunk)